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Bulletins

Marketing Major, B.S. in B.A.

B.S. in B.A.
Major Map

Admission Requirements, Retention & Termination Standards

To declare a major in Marketing:

See an advisor in the Department of Marketing and Hospitality Services Administration. To register for most of the courses on the major students must be admitted to Professional Business Studies. Please see the bulletin for course prerequisites.

Credit/No Credit coursework will not count on any major within the Department of Marketing and Hospitality Services Administration.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100Essential Business Skills

3(3-0)

MGT 499Integrated Capstone-Strategic Management

3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 300QRApplied Business Statistics

3(3-0)

BUS 503QRApplied Lean Six Sigma

3(3-0)

Core Courses (18 hours)

MKT 255Introduction to Logistics and Physical Distribution

3(3-0)

MKT 305Buyer Behavior

3(3-0)

MKT 310Marketing Communications

3(3-0)

MKT 450Marketing Research

3(3-0)

MKT 490Internship in Marketing/Logistics

3-6(Spec)

MKT 499Strategic Marketing Problems

3(3-0)

Planned Program Courses (6 hours)

Select two of the following:

MKT 315Advertising Media

3(3-0)

MKT 320Retail Management

3(3-0)

MKT 325Merchandising Management

3(3-0)

MKT 340Personal Selling

3(3-0)

MKT 341/HSA 341Services Marketing

3(3-0)

MKT 360Electronic Commerce and Marketing Strategy

3(3-0)

MKT 425Retail Strategy

3(3-0)

MKT 431Logistics Operations

3(3-0)

MKT 432Logistics Strategy

3(3-0)

MKT 440Sales Management

3(3-0)

MKT 555Market and Sales Forecasting

3(3-0)

MKT 560International Marketing

3(3-0)

Total: 33 semester hours

Students must complete the Planned Program (6 hours) approved by the MHSA faculty advisor OR must complete the following concentration: