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MKT 460 Organizational Selling

Methodologies that enable one to work with the leadership of customer organizations in order to develop solutions that enhance and sustain their competitive advantage. Prerequisites: MKT 300 or 304; MKT 340; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor.

Credits

3(3-0)

Contact Hours

(3-0)

Course Syllabus