MKT - Marketing
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. This course is approved for offering in a distance learning format. Prerequisites: one course in MKT; one course in statistics or
MKT 450; admission to Professional Business Studies; 86 semester hours completed.
Credits
3(3-0)
Policies and practices employed in international business. Considers problems of international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. This course is approved for offering in a distance learning format. Prerequisites:
MKT 300 or
MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed.
Credits
3(3-0)
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcripts. Prerequisites:
MKT 300 or
MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed.
Credits
1-6(Spec)
Provide students the opportunity to work on a large-scale service- learning humanitarian logistics project supervised by a faculty member. Prerequisites: Completion of 86 credit hours. Recommended:
MKT 300 or 304.
Credits
3(Spec)
Understanding and applying lean principles to logistics operations by examining and improving the order fulfillment process including; order, inventory, warehousing and transport operations. This course is approved for offering in a distance learning format. Prerequisite: Admission to the MBA program or permission of MBA director.
Credits
3(3-0)
Current best practices and strategies for designing and managing integrated logistics systems. This course is approved for offering in a distance learning format. Prerequisites: Admission to the MBA program or permission of the MBA director.
Credits
3(3-0)
Current best practices and strategies for assessing and designing risk- based logistics networks with emphasis on risk management including logistics network security and green initiatives. This course is approved for offering in a distance learning format.
Credits
3(3-0)
Survey of what managers need to know about marketing research. Includes questionnaire design, evaluation; sampling and sample size issues, and basic methods of data analysis. Prerequisites:
MKT 300 and admission to the MBA program or graduate status and permission of the MBA director.
Credits
2(2-0)
Development and introduction of new products and services in a dynamic environment. Prerequisites: regular admission to the MBA program or permission of the MBA Director.
Credits
2(2-0)
Promotional strategy is designed to present the relevant concepts of the marketing communication process and their applications within a managerial framework. Prerequisite: regular admission to the MBA program or permission of the MBA director.
Credits
2(2-0)
The capstone experience where skills and competencies are applied to actual logistics management problems. Students develop logistics solutions with the guidance of a faculty advisor. This course may be offered in an online or hybrid format. Prerequisites: Completion of two of the following:
MKT 555, 631, 632, 633. Admission to the MBA program or permission of the MBA director.
Credits
4(4-0)
Directed reading or research on an approved topic. Prerequisites: permission of instructor and department chairperson and 15 hours of graduate credit in M.B.A. program.
Credits
1-6(Spec)
Enables students to take various topics under the same number. Specific topic will be listed on the student's transcript. Prerequisites: graduate status and permission of instructor.
Credits
3-6(Spec)
An acceptable thesis in business administration. The thesis is directed by a committee in conformity with the 'Regulations and Directions for the Writing of the Master's Thesis.' CR/NC only.
Credits
1-6(Spec)