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Bulletins

Advertising Minor, B.A.; B.A.A.; B.S.; and B.S. in B.A.

Minor Map

The Advertising Minor is offered by the Department of Journalism and the Department of Marketing and Hospitality Services Administration. The minor brings together courses designed to provide skills for the student with a career interest in advertising. It also provides a working knowledge of advertising for those in careers closely related to advertising.

Program Requirements

Required Courses I (6 hours)

JRN 360Advertising Principles

3(3-0)

MKT 300Introduction to Marketing

3(3-0)

Electives (18 hours)

Select six of the following:

JRN 101Media and Society

3(3-0)

JRN 102Introduction to Journalism

3(3-0)

JRN 302Introduction to Graphics and Visual Communication

3(3-0)

JRN 353Foundations of Strategic Public Relations

3(3-0)

JRN 361Writing for Advertising

3(3-0)

JRN 365Advertising Media

3(3-0)

JRN 366Advertising Account Management

3(3-0)

JRN 369Advertising and Public Relations Research

3(3-0)

JRN 402Advanced Media Graphics and Visual Communication

3(3-0)

JRN 404Law of Mass Communication

3(3-0)

JRN 465Advertising Copy and Design

3(3-0)

JRN 466Advertising Campaigns

3(3-0)

JRN 467Advertising Account Planning

3(3-0)

MKT 305Buyer Behavior

3(3-0)

MKT 315Advertising Media

3(3-0)

MKT 410Advertising Management

3(3-0)

PSY 337Psychology of Advertising

3(3-0)

Total: 24 semester hours